A refreshed identity for an AI-powered sales platform helping B2B teams find and connect with high-intent prospects.
As Gojiberry continued to grow, its existing identity needed to evolve alongside it. The brand lacked a consistent visual language and a cohesive identity that could reflect the ambition of the product.
We set out to rethink the visual direction, building a distinctive and unified identity designed to give Gojiberry a stronger, more recognizable presence.
Starting with market research, visual exploration, and strategic direction, we developed a complete brand identity system.
The identity brings together a custom logotype, logo family, considered color palette, typography, and secondary brand assets, creating a cohesive visual language across the brand.
